New trends in behavioural accountancy series

This activity is presented by Brain Value. You will be directed to the providers website.

The Brain Value webinar series offers insights into the latest research and thinking into impression management and behavioural finance worldwide. The webinars draw out practical implications for management, including big data and the application of AI technologies.
Despite our best intentions, we fall prey to biases that get in the way of good decision making. In the Brain Value webinar series, you will learn why biases are so common and some effective ways to address them. Presented by leading experts and behavioural scientists, the webinars will focus on the interplay of financial information and cognitive biases in corporate communications. You will learn the latest trends in behavioural accounting and finance, drawing on neuroscience and international research. Finally, the webinars will drill down to what artificial intelligence and big data can do, shifting your thinking in a new way. 

Upon satisfactory completion of this activity you will be able to:
  • Understand the types and nature of cognitive biases impacting Business Intelligence
  • Recognise the future capabilities of BI tools
  • Be able to consider the interplay of financial information and cognitive biases in reports and face to face presentations.  

Participants will be able to understand the biases at play in financial reporting or presentation of financial results and the critical role of biases in decision making.
This is a complementary Recorded Webinar series presented by Brain Value.
Dr Suresh Sood
Big Behavioural Data, Brain Value 

Dr Andreas Hellmann 
Behavioural Finance - Brain Value 

Dr Lawrence Ang
Neuromarketing - Brain Value


Topic: Business Mindset

Sub-Topic: Information & Communication Technology, Solve Problems

Format: Recorded Webinar

Proficiency Level: Foundation

CPD: Upto 1 hours