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Business Writing Course: Influential Business Writing - Virtual Classroom

This workshop is presented by CMA Consulting Group. You will be directed to the provider's website.

To receive CA ANZ member pricing, use code: CA2022 at checkout.

This activity aims to cut through the clutter of daily business communications and provide you with a simple, effective framework for structuring your written communication.

This program is particularly useful  for anyone who seeks to obtain ‘buy-in’ through writing. Whether email, letter or memo or other. It is particularly  useful for lawyers, accountants, engineers and other professionals who are time poor and need to convince colleagues, clients and others quickly and effectively.
Technology is a wonderful thing – and yet our reliance on email and other forms of written communication had led to inefficiency and information overload

This course introduces you to the idea of using a framework for structuring your written communication that could be used for anything from a short email asking a colleague to provide some information for reporting purposes to a complex business case requesting a board to approve the expenditure of a significant sum of money – and everything in between.
In this course you will explore the two tools available to elevate and refine your business writing. Starting with structure to ensure you’re adopting the most influential approach in your writing, and then focusing in on expression to make sure you’re writing is as clear and effective as possible.

You will experience a shift from an accidental writing process with a haphazard impact on the reader, to a structured persuasive writing process that guarantees understanding between writer and reader.

Learning Outcomes
Upon satisfactory completion of this activity you will be able to:
Structure your written communication to maximise its persuasive impact.
Write in a way that promotes a desired action, rather than confusion or indifference.
Adapt your written communication depending on the audience, circumstances and objectives.

This course equips professionals with frameworks and skills to write clear and compelling documents and maximise your persuasive impact.
Virtual Classroom Dates 

4th April 2022
17th June 2022
26th August 2022
4th October 2022
2nd December 2022
Materials Distributed:
  • Pre- workshop survey 
  • Workbook
  • Case study 
  • Feedback form


Topic: Business Mindset, People & Leadership, Reporting

Sub-Topic: Financial Reporting, Information & Communication Technology, Personal Effectiveness

Format: Virtual Classroom

Proficiency Level: Foundation, Intermediate, Advanced

CPD: Upto 6.5 hours