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Business Writing Course: Influential Business Writing - Virtual Classroom

This workshop is presented by CMA Consulting Group. You will be directed to the provider's website.

To receive CA ANZ member pricing, use code: CA2022 at checkout.

We rely on our writing more than we realise. Often daily it serves multiple functions.  We convince, advise, provide clarity on complex matters, and manage relationships all with the click of some buttons.

We have two major tools at our disposal to ensure our writing hits the mark. Join us as we share with you how to utilise structure and expression to their maximum capacity.

This program is particularly useful for anyone who seeks to obtain ‘buy-in’ through writing. Whether email, letter or memo or other. It is particularly useful for accountants, engineers and other professionals who are time poor and need to convince colleagues, clients and others quickly and effectively.
Technology is a wonderful thing – and yet our reliance on email and other forms of written communication have led to inefficiency and information overload.

This course introduces you to the idea of using a framework for structuring your written communication that could be used for anything from a short email asking a colleague to provide some information for reporting purposes to a complex business case requesting a board to approve the expenditure of a significant sum of money – and everything in between.

In this course you will explore the two tools available to elevate and refine your business writing. Starting with structure to ensure you’re adopting the most influential approach in your writing, and then focusing on expression to make sure your writing is as clear and effective as possible.

You will experience a shift from an accidental writing process with a haphazard impact on the reader, to a structured persuasive writing process that guarantees understanding between writer and reader.

Learning Outcomes
Upon satisfactory completion of this activity you will be able to:
  • Structure your written communication to maximise its persuasive impact.
  • Write in a way that promotes a desired action, rather than confusion or indifference.
  • Adapt your written communication depending on the audience, circumstances and objectives.

This course equips professionals with frameworks and skills to write clear and compelling documents and maximise your persuasive impact.
Virtual Classroom:
  • 17th June 2022
  • 26th August 2022
  • 4th October 2022
  • 2nd December 2022
  • 14th March 2023
  • 12th May 2023
Materials Distributed:
  • Pre- workshop survey 
  • Workbook
  • Case study 
  • Feedback form


Topic: Business Mindset, People & Leadership, Reporting

Sub-Topic: Financial Reporting, Information & Communication Technology, Personal Effectiveness

Format: Virtual Classroom

Proficiency Level: Foundation, Intermediate, Advanced

CPD: Upto 6.5 hours