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Clear Business Writing – How to Design Fit for Purpose Reports and Beyond


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This Shelly Davies’ series of four webinars aims to improve our writing by providing participants with; a planning process that will give you the clarity they need to write a fit-for-purpose report, understanding of reader behaviour so that you can write more effective reports, understanding of what plain language is and how to use it and insights into how to change the culture of writing and communications at work.

Join us for advice and top tips from one of New Zealand’s experts in plain language.
This webinar series has been developed to help you lead change towards clearer communications and writing in your workplace. You'll receive insights, top tips, tools and examples on:

Part 1: How to design a fit for purpose report
In this first webinar, we’ll cover report writing. But every report is different, and every reader and context have different requirements. So how do we get clarity in our thinking so that we can write quickly, confidently, and most importantly – so that our reports work? 

Part 2:  Report structure that works for readers
In this second webinar, we’ll continue with report writing, but this time with a focus on structure. To create a report that’s fit for purpose, we need to understand two things – how modern readers behave, and how (and why) we aren’t writing successfully for them. 

Part 3: Plain language - what is it and how to use it 
In this third webinar, we’ll take an in-depth look into plain language – what research tells us is best-practice communication in the modern workplace. We’ll look at the research so that we can understand the benefits and importance of plain language. We’ll look at examples, and we’ll go through the basic tools of plain language so you can apply them from now on. 

Part 4:  Beyond reports - how to embed a culture of clear writing in your business
In this last webinar, we’ll talk about how to plan, lead, resource, and implement a culture of clear communication and writing at your workplace. It’s easier said than done!

Learning outcomes
On successful completion, participants should be able to:

Part 1: How to design a fit for purpose report
Identify what will happen if a document is successful
Identify multiple readers
Prioritise the needs of each set of readers
Filter appropriate information
Plan any report from scratch

Part 2:  Report structure that works for readers
Explain the disconnect between our reader and writer selves
Recognise our own behaviours as both a reader and as a writer
Structure a report to meet reader needs and behaviour
Reorganise outdated report structures to suit modern readers
Write like a reader

Part 3: Plain language - what is it and how to use it 
Explain what plain language is
Identify the research-based benefits of plain language
Translate old-fashioned, overly formal, or technical information into plain language
Explain the potential points of resistance to plain language

Part 4:  Beyond reports - how to embed a culture of clear writing in your business
Identify the challenges of changing communications and writing culture
Use tools to manage resistance
Create a set of resources to support the change
State why plain language is necessary and beneficial to the organisation
Recite key finding from research into plain language.

Benefits
More confidence in writing reports
A process to follow when writing reports
Reports that wow your readers
Less wasted time for writers and readers
Faster, more confident, clearer writing
Satisfied readers
Increased trust and buy-in
More time
Happier clients
Happier staff
Confident decision-making based on clear information
This Shelly Davies’ series includes four webinars to improve our writing:

Part 1: How to design a fit for purpose report
Part 2:  Report structure that works for readers
Part 3: Plain language - what is it and how to use it 
Part 4:  Beyond reports - how to embed a culture of clear writing in your business
Shelly Davies - Rockstar Writer Trainer

I'm a rockstar business writer, trainer, and keynote speaker. I'm here to remind big companies and government agencies drowning in corporate jargon that plain language will get better results - every. single. time.

I love nothing more than using rockstar-level magnetism to:
  • Work a room full of strangers who don’t want to be there (and think they have better places to be)
  • Un-train them from most of what they’ve learned about writing and end up having discussions on empathy, vulnerability, courage, authenticity
  • And have them leave the room saying it’s the best training they’ve ever done.

Because, as it turns out, business writing is more about being courageously transparent than it is about having an impressive vocab or where to put a semi-colon. Also true for life. When we choose to operate with authenticity, integrity, and courage, both our writing and our lives achieve the outcomes we’re craving. Because it’s never been worth your time to pursue bland, boring, or already been done.

EVENT DETAILS


Topic: Business Mindset, People & Leadership, Reporting

Sub-Topic: Business Reporting, Leadership, Personal Effectiveness, Presentation, Strategies for Success

Format: Recorded Webinar

Proficiency Level: All

CPD: Upto 4 hours