Persuasive Writing

This activity is published by accountingcpd.

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Being able to influence business conversations and strategic decisions, is an increasingly important skill for accountants. This course explains how to use the written word to get people on board with new ideas and innovative ways of thinking, and build deeper connections and networks with colleagues and clients.

In today's competitive and information-driven world, the ability to communicate persuasively is an invaluable skill that can be applied in virtually every aspect of life, from professional settings to personal interactions. This comprehensive course will equip you with the essential tools and techniques to craft compelling and impactful written content that resonates with your audience and drives desired outcomes.

• Understanding the Principles of Persuasion
• Crafting Compelling Arguments and Developing Strong Narratives
• Tailoring Your Writing Style to Diverse Audiences
• Utilizing Persuasive Language Techniques for Maximum Impact

Upon satisfactory completion of this activity, you will be able to:
• Explain the fundamental principles of persuasion and their impact on human behaviour and decision-making.
• Construct persuasive arguments and develop compelling narratives that resonate with diverse audiences.
• Tailor your writing style to effectively communicate with different types of readers, considering their needs, preferences, and cultural contexts.
• Utilize a range of powerful language techniques, including effective word choice, vivid imagery, and rhetorical devices, to enhance the persuasiveness of your writing.
• Apply persuasive writing principles to various forms of written communication, including emails, reports, proposals, and marketing materials.

By attending this activity, you will gain the essential skills to craft persuasive written content that captures attention, drives action, and achieves your desired outcomes, empowering you to become a more influential communicator in both personal and professional settings.

Self-spaced learning

Anna Faherty
Writer, lecturer and consultant working across the publishing, museum and charity sectors.



Topic: Business Mindset, Ethics & Integrity, People & Leadership

Sub-Topic: Ethics, Negotiation, Solve Problems, Strategy, Sustainability

Format: eLearning

Proficiency Level: Foundation, Intermediate, Advanced

CPD: Upto 4 hours