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Pricing for Customer Value - eLearning

This activity is published by accountingcpd.

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This course explains why pricing should matter to an accountant and how customer value can be the foundation for profit maximisation.
Content Description:
Do you know what the pricing process is in your organisation or that of your client's? In many cases price structuring does not involve accountants – but it should! As an accountant you have a unique insight into the trends and impacts of pricing and have the ability to predict the financial future. Rather than being left to report costs and margins that are a result of pricing, you should be at the heart of the pricing decision.

This course looks specifically at pricing using customer value as the foundation for profit maximisation. It examines the dangers of cost-plus pricing and looks at the building blocks required for a coherent and sustainable pricing policy. Using a structured approach you will analyse the customer value in a product or service, compare it to the competition, and use that analysis to identify opportunities to improve customer value and set your target price.

Upon satisfactory completion of this activity you will be able to:
Understand customer value and manage it actively.
Build a coherent and sustainable pricing policy.
Consider both your customers and your competitors in your approach to pricing.
Optimise profitability through optimising customer value.

By offering value to your customers you will be able to not only give customers what they want, but you’ll also be able to attract and retain these customers better. All while ensuring your organisation is profitable.
No prerequisites.

No materials distributed.

No assessments required.


Topic: Corporate Finance

Sub-Topic: Finance Management

Format: Self-paced

Proficiency Level: Intermediate

CPD: 4 hours