Professional Credibility

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Building your professional credibility is important in order to be seen as knowledgeable, fair and dependable. Understand how you can do this, with practical steps covering business acumen, professional scepticism, ethics, communication and your authoritative voice.

Professional credibility is the key to advancement in your accounting and finance career. But why do some people seem effortless to gain the trust and respect of their colleagues while others struggle?  

This course breaks down the abstract concept of professional credibility into its key components, explaining the practical steps you can take to become seen as knowledgeable, fair and dependable. 

You will develop your business acumen, learn to use professional scepticism in a constructive way, understand how to use the ethical framework to ensure you always do the right thing and develop your own authoritative voice. 

Topics include: 

  • The importance of credibility 
  • Business acumen 
  • Professional scepticism 
  • Ethics and professionalism 
  • Your authoritative voice 

Learning outcomes

Upon satisfactory completion of this activity, you will be able to: 

  • Understand professional credibility and how to build it, whatever your career level. 
  • Develop the business acumen that will ensure you add value. 
  • Learn to use professional scepticism to add value and gain gravitas. 
  • Maintain and enhance your credibility by applying the fundamental principles of ethics to ensure you do the right thing. 
  • Bring together key communication aspects to find your authoritative voice.
Professional credibility is a quality every accountant needs to develop if they are going to be successful in their role. This course looks at the key actions you can take to become a credible, trusted advisor and key decision-maker in your team, and beyond. 
  • Self-paced learning
  • Online

Alan Nelson

After studying economics, Alan began his career in accountancy before moving into senior management positions in the book trade. After a successful stint as CEO of Thomson Learning, a major international textbook publisher, he founded Nelson Croom, the publisher of which he has run ever since. He has been at the forefront of the developing eLearning industry, and his company has twice won the prestigious award for eLearning Development Company of the Year. He retains a keen interest in economics and in management skills training. He is currently Chair of ICAEW’s Practice Assurance Committee and a member of IFA’s Regulatory Committee.

Anna Faherty
Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors. She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A. A scientist by training, Anna has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and Seychelles. Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London.

John Taylor
John is a Chartered Accountant who spent many years advising small and medium-sized businesses across the North of England. He specialised in dealing with the particular problems faced by large family-owned companies. John joined Bradford College where he taught a wide range of students from diverse backgrounds and with varying levels of ability. John later joined Leeds Met University where he specialised in teaching auditing on ACCA professional courses and Forensic Accounting at Master's level. He is now a freelance author and lecturer.


Topic: Ethics & Integrity, People & Leadership

Sub-Topic: Ethics, Personal Effectiveness

Format: eLearning

Proficiency Level: Intermediate, Advanced

CPD: Upto 4 hours