Story Telling for Businesses Series

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Everyone is a natural story teller. But, surrounded by complex issues and drowning in data, business professionals often overlook the power of stories to help their clients understand the opportunities ahead.

Content Description

In this 2-part webinar series, Story Telling for Businesses will help you to create stories in a business context to build relationships as a trusted advisor.

Highlights include:

  • Story theory and a tool for story telling structure
  • Tips for opening and closing stories and advice on selecting different story styles
  • Bring your story to life with tools and techniques to give it richness and depth.

Learning Outcomes

Upon satisfactory completion of this webinar series, you will be able to:

  • Understand the core elements of a story
  • Understand how to use a story in a business context
  • Be able to structure a story with a clear message using a simple but powerful tool
  • Write an engaging opening
  • Add depth and credibility to the story by using metaphors and your personal perspective
  • Create an engaging call to action which acts to close the story
  • Summarise the story in a three word headline


Give attendees confidence to use and adapt your natural storytelling skills in a business setting and guides on how and when to use stories in a professional practice. You'll be given tools and techniques for creating and delivering a business story and understand how to connect business story telling with the power of story telling in culture.

Chris Meredith - Speaker, Facilitator, Coach and Trainer.


Topic: Business Mindset, Future Focused, People & Leadership

Sub-Topic: Strategies for Success

Format: Recorded Webinar

Proficiency Level: Intermediate, Advanced

CPD: Upto 2 hours