Principles of data analytics

Data analytics is transforming the way businesses make decisions. For finance professionals, understanding the principles of data analytics is essential for delivering insights, improving efficiency and supporting strategic decisions. 

This session provides a practical overview of the foundational concepts and applications of data analytics, including: 

• key definitions and why it matters for accountants 
• the data analytics process 
• applying analytics in business 
• storytelling with data – communicating insights clearly and persuasively. 

By the end of this session, you will be able to: 

• explain the role of data analytics in modern accounting 
• apply the data analytics process to real-world scenarios 
• use ethical and professional judgement when handling data 
• present data-driven insights effectively to clients and stakeholders.