Business Development for Accountants – Learning How to Generate New Ideal Clients

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Identifying the right channels and strategies for your firm is key to generating new business, along with a leveraged and consistent approach. An overlooked channel that Brad Turville will be covering in detail is strategic partnerships which generally are non-competing businesses that already have your ideal clients.
Many accountants struggle to find effective ways of generating new clients. I find most reactively rely on referrals, which are not always ‘ideal clients’, or they spend significant time and cost on activities that spin the tyres and don’t always result in an influx of new business.

In this on-demand virtual classroom, you will learn: 
  • Getting clear on your ideal clients and where they hang out 
  • Your ideal client’s problems and what you can offer to help them 
  • What strategic partnerships are and how to start opening these channels
  • Leveraging digital assets and tapping into under-utilised assets in your firm.

Learning outcomes
On successful completion of this masterclass, participants should be able to: 
  • Gain clarity about who your ideal clients are 
  • Understand the assets in your firm that can be put to better use to generate new business 
  • Know how to open and structure strategic partnerships understand why your existing clients can be your best salespeople.

This masterclass guides attendees on why Strategic Partners are a powerful activity to attract new clients and support unmet needs of existing clients and shares how to go about strategic partnerships.
Brad Turville is a Director of Modern Firm Practices and specialises in speaking, training and coaching accountants. He is a third-generation accountant, having started, built and sold his own practice. He is a regular speaker on Business Development and Business Improvement with a focus on how to run a better business and challenge the industry norms.


Topic: Business Mindset, People & Leadership

Sub-Topic: Leadership, Solve Problems, Strategies for Success, Strategy, Sustainability

Format: Recorded Webinar

Proficiency Level: Intermediate, Advanced

CPD: Upto 1.5 hours