Using inflation as an opportunity to price the value you deliver

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Discover why inflation poses the perfect opportunity for practitioners to shift the focus of their clients onto value and away from price and how to proactively respond to pressures caused by inflation.


Right now, your SME clients are under enormous financial pressure due to inflation and rising interest rates and they are looking to reduce expenses, including [potentially] your fees. Contrary to what you might believe, now is the best time to start pricing your engagements based on the value that you create, communicate, and deliver. Inflation poses the perfect opportunity for you to learn how to get to the heart of what your client really values so that you can price and deliver it.



Navigating all that comes with soaring inflation and interest rates, can be stressful for both you and your clients. The truth is your clients need you and your unique solutions more than ever before. This makes the challenging times that you find yourself in right now, the perfect opportunity to re-think the way that you engage with your clients and to re-focus them squarely on the value you create and deliver, not the price.

When your clients are thinking about reducing their expenditures overall, you will gain confidence and learn how to command a premium price. Members will learn some specific strategies they can employ immediately to shift the focus of their clients away from price and towards value.

Learning outcomes  

  • Discover a simple shift in your thinking around “how you set your prices” that is going to make a huge difference in terms of the amount you can charge without receiving any pushback or objections based on price
  • Understand the subtle difference between services and solutions and learn how to repackage what you do to reflect the value of resolving the issue, not just the grunt labour involved in doing it
  • Uncover a powerful 5 step approach and 3 new categories of questions that you can use consistently and predictably to get to the heart of what your clients value, so you can set a price that fairly reflects that value.

Rhondalynn Korolak is the founder of businest®, a former practising lawyer (Law Society of Alberta, Canada, 1993), chartered accountant (Canadian Institute of Chartered Accountants 1995-2007, In-depth Tax Specialist 1997-2007), business coach, best-selling author, & keynote speaker specialising in cash flow, pricing value, and making the shift to the advisory. 

Rhondalynn helps accountants attract better and higher-paying clients by making the shift to value-priced advisory engagements. She can help you put strategies in place to grow your practice and ensure your clients would never think of going elsewhere.

Rhondalynn’s expertise in the science of “how people decide and act” enables her to apply the most current research, strategies and techniques based on neuroscience in a way that is practical, entertaining, and powerful so that you can build a practice that is client centred and future-proof. 

Author of:

On the Shoulders of Giants
Financial Foreplay
Sales Seduction
Pricing Value
From Value Pricing to Pricing Value
Implementing Pricing Value


Topic: Business Mindset

Sub-Topic: Operational Excellence, Solve Problems, Strategy

Format: Recorded Webinar

Proficiency Level: Foundation, Intermediate

CPD: Upto 1 hours